Liverpool FC Announces Adidas as New Kit Supplier for 2025/26 Season – A Historic Reunion

​Liverpool Football Club has officially announced a significant shift in its kit partnership, transitioning from Nike to Adidas starting from the 2025/26 season. This multi-year agreement marks the third collaboration between the club and the German sportswear giant, with previous partnerships spanning from 1985 to 1996 and 2006 to 2012. ​

Financial Details and Duration

While specific financial terms have not been publicly disclosed, industry sources suggest that the deal is valued at over £60 million per season, potentially reaching higher figures based on merchandise sales and team performance. This represents a substantial increase from the previous arrangement with Nike, which guaranteed £30 million annually, supplemented by royalties and bonuses.

Official Statements

Billy Hogan, Liverpool’s Chief Executive Officer, expressed enthusiasm about rekindling the partnership with Adidas: “Everyone at the club is incredibly excited to welcome Adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. Adidas and Liverpool share an ambition of success, and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance.” ​

Similarly, Bjørn Gulden, CEO of Adidas, shared his excitement: “We are thrilled to be returning to Liverpool FC as official kit supplier. The club has a unique and rich history, and we are proud to be part of its future. We look forward to providing the team and its fans with our latest innovations and designs.”

Historical Context

Adidas has been an integral part of Liverpool’s kit history, outfitting the team during some of its most triumphant periods. The previous collaborations saw the club secure numerous trophies, including domestic league titles and cup victories. The kits from those eras are often regarded as classics, cherished by fans worldwide.

Transition from Nike

Liverpool’s current contract with Nike, which began in the 2020/21 season, is set to conclude at the end of the 2024/25 season. The partnership with Nike introduced innovative designs and leveraged high-profile collaborations. However, the club’s decision to reunite with Adidas underscores a strategic move to blend contemporary performance technology with a touch of nostalgia.

Design Speculations for 2025/26 Kits

While official designs have yet to be unveiled, leaks and fan mock-ups have surfaced, offering a glimpse into potential aesthetics:​

• Home Kit: Speculated to feature a classic red design, reminiscent of the 2006/07 kit, with subtle modern accents.
• Away Kit: Rumors suggest a “Wonder White” theme, potentially drawing inspiration from past successful away kits.
• Third Kit: A “Sea Green” variant has been mentioned, offering a fresh and contemporary look

Availability of the New Adidas Liverpool 2025/26 Home Jersey

Excitement is building among supporters eager to don the new Adidas-designed kits. Fans will be pleased to know that the 2025/26 home jersey is available for order on our website. Secure yours today to showcase your unwavering support for the Reds in style.​

Impact on Club and Fans

The renewed partnership with Adidas is expected to have several positive implications.

• Financial Boost: The increased revenue from the kit deal will bolster the club’s financial position, potentially facilitating investments in player acquisitions, infrastructure, and community initiatives.​
• Merchandise Appeal: Adidas’s global reach and design expertise are anticipated to enhance merchandise appeal, offering fans a blend of classic and contemporary apparel.​
• Fan Engagement: The collaboration is likely to introduce innovative fan engagement initiatives, blending Adidas’s marketing prowess with Liverpool’s rich heritage.​

Conclusion

Liverpool FC’s decision to reunite with Adidas marks a significant chapter in the club’s illustrious history. This partnership not only promises financial growth but also rekindles a relationship that has previously yielded iconic kits and memorable moments. As the 2025/26 season approaches, fans eagerly await the unveiling of the new designs, ready to wear the three stripes with pride once more.

Note: The information presented is based on leaked designs and may be subject to official confirmation. All this info and more about latest football kits is from Footy Headlines.