The Evolution of Atlético Madrid’s Crest: A Journey Through Time

The emblem of a football club is more than just a symbol; it embodies the history, values, and identity of the team. For Atlético Madrid, the evolution of their crest reflects a rich tapestry of cultural significance and adaptation. From its inception in 1903 to the present day, the crest has undergone several transformations, each narrating a unique chapter in the club’s storied past.

Early Beginnings: 1903 – 1917

Founded on April 26, 1903, as Athletic Club Sucursal de Madrid, the club’s initial emblem mirrored that of its parent club, Athletic Bilbao. This early design featured intertwined initials on a ball, encircled by a blue ring, symbolizing the connection between the two entities. The choice of blue and white stripes for the jerseys further emphasized this affiliation. ​

Incorporating Madrid’s Identity: 1917 – 1939

In 1917, a significant redesign introduced elements emblematic of Madrid. The new crest adopted a shield shape, divided into two distinct sections. The upper left quadrant showcased a green triangle with a bear reaching for a strawberry tree (‘madroño’), flanked by seven white stars set against a blue border. These symbols are deeply rooted in Madrid’s heraldry, representing the city’s coat of arms. The lower section featured red and white vertical stripes, aligning with the club’s official colors. ​

Post-War Era and Military Influence: 1939 – 1947

The aftermath of the Spanish Civil War brought about notable changes. In 1939, following a merger with the National Aviation Club, the team was renamed Atlético Aviación. This period saw the introduction of wings to the crest, reflecting the club’s association with the air force. The emblem during this era was a fusion of traditional elements and new symbols, representing a unique chapter in the club’s history. ​

Return to Tradition: 1947 – 2017

By 1947, the club had reverted to the name Club Atlético de Madrid, prompting another redesign of the crest. The wings were removed, and the emblem returned to a more classic shield shape. This version prominently featured the bear and strawberry tree, along with the red and white stripes, and became synonymous with the club’s identity for the next seven decades. ​

Modernization and Fan Response: 2017 – 2024

In 2017, Atlético Madrid unveiled a modernized crest as part of a rebranding effort. The updated design featured a sleeker silhouette, with the bear and tree reoriented and stylized. The border color shifted from gold to blue, and the overall shape became more rounded. While intended to reflect a contemporary image, the redesign faced criticism from a significant portion of the fan base, who felt it strayed too far from tradition. ​

Reinstating the Classic Crest: 2024 Onwards

Acknowledging the sentiments of their supporters, Atlético Madrid initiated a referendum in 2023, allowing club members to vote on the crest’s design. An overwhelming majority favored returning to the pre-2017 emblem. Consequently, from July 1, 2024, the club reinstated the classic crest, symbolizing a harmonious blend of tradition and modernity. ​

Embracing Tradition: The 2025/26 Home Jersey

In line with the reinstatement of the classic crest, Atlético Madrid’s 2025/26 home jersey seamlessly blends tradition with contemporary design. The jersey features the iconic red and white vertical stripes, with the restored crest proudly displayed over the heart. Crafted with advanced fabric technology, it ensures optimal performance and comfort for players and fans alike. Supporters can now purchase the new season home kit through our official website, allowing them to wear a piece of the club’s rich history.​

Conclusion

The evolution of Atlético Madrid’s crest is a testament to the club’s enduring legacy and its deep-rooted connection to the city of Madrid. Each iteration of the emblem reflects pivotal moments in the club’s history, embodying the resilience, passion, and identity of Atlético Madrid. The recent return to the classic crest not only honors tradition but also reinforces the bond between the club and its supporters, ensuring that the emblem continues to inspire future generations.
Note: The information presented is based on leaked designs and may be subject to official confirmation. All this info and more about latest football kits is from Footy Headlines.